Thousands of marketers, both newcomers and old hands, are selling eBooks on every subject you can think of and probably several you never thought about before. That's a lot of competition and you might be wondering how to compete successfully with them and make an online income of your own.
Before you can compete with anyone, you need your own product to sell or one you purchased with rights that allow you to sell it. Assuming you have a product, let's take a look at some simple ways to successfully compete with other, more experienced eBook marketers.
One very important way to make your product attractive to the search engines is to carefully select your keywords and construct your eBook title with some of those keywords included. Your use of keywords will determine your ranking with Google's search engines.
Ways to maximize keyword research are well-documented in eBooks and short reports all over the Web. Most of the time it will be called Search Engine Optimization (SEO) and might be presented as some mysterious process, but it is just another mechanical process you need to learn as a serious marketer. Search Google for free keyword tools.
Check out as many sales pages as you can find, particularly those published by gurus in your niche. Those pages are great learning tools for you. Notice the text colors and sizes they use, including where they placed those tidy attention getters. Read the page and be aware of how their text and subheads draw your eye down the page. Notice how they present the benefits of buying their products and not the features.
Successful sales pages are online universities for new marketers. Study and learn.
Another place to find great examples to follow is on eBay. Use the same criteria listed above and discover what is successful for yourself. eBay is where the playing field is leveled for new marketers. You can find useful tips and examples in the resources eBay lists on the site. Just be aware that your product cannot offer digital download, like eBooks. You can, however deliver your digital product on CDs or DVDs.
In fact, another effective competitive process is to make a CD full of useful information and bonuses and offer it for sale at a reasonable premium price. This technique can be used for eCourses, coaching and giveaways. Your market might be very interested in building a library of information with a collection of CDs, instead of purchasing single units and downloading them one at a time. Fulfillment centers will do the grunt work for you, including mailings.
One very successful marketing method is with blogs. They can be free to set up and can be online in a very short time. If you blog about lucrative niches and offer good information, along with a prime bonus for joining your list, you can start making money quickly. If this is an option that attracts you, study blogs in your selected niche and determine a way to "do it" better or to provide information or resources the major blogs in your niche are not providing. You can increase your income with AdSense and offering related affiliate products for sale.
One of the mind sets you have to develop in order to compete with hundreds of other online marketers is a belief in knowing your market inside and out. Your online research of what works and what does not will be invaluable to your marketing plans. There's a whole lot more to becoming a successful Web marketer than just publishing a sales page or putting up a blog.
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